The Harvester world Volume 11

Description

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1920 Excerpt: ...his way. The active implement dealer is accustomed to advertising individual machines in local papers and mailing literature about machines that happen at the time to be seasonable, but he generally doesn't figure into his appropriation any great amount for what is popularly termed institutional advertising. If IHC Machines Were Not Available Wlere_Could You Get Such Value? f It is good to sell ourseli to your customers, too. ¥hat's what this folder was made ior, and whether it accomplishes that purpose immediately it is lilce the constant hammer ot waterdrops upon the stone. It the tolder maltes it just a little harder tor the farmers ' to 0 to the store across the street it will have served a useful purpose. W hat One Dealer Thought of this Folder mum Deroy Danielson é' Sons, St. Francis, Kansas, in the H "Wm mi' Lincoln, Nebraska, territory, upon learning the tolder had. " been mailed to the tirmis best customers, immediately wrote n the following opinion to the branch: "The circular is especially timely and it is very strong. lt cannot help but produce resultsnot only tomorrow and next weelt but lor future business. who can tell how long? "Any business tirm that will not co-operate with you alter you have oliered and given such substantial assistance is hardly worth much consideration. "The firm oi Deroy Danielson 5? Sons linds itselt more and more lavorable to the ll'lC lines. lt is only a question ol time until we shall be buying everything that you have that is suitable lor our territory." Advertising W orks All the Time Another letter which came in about the same time comments upon the results which lollowed our co-operation with the dealer in another sort oi advertising campaign--to stimulate th...