Books in Economics

American Enterprise in Foreign Markets Studies of Singer and International Harvester in Imperial Russia

In 1914 the two largest firms in Russia were subsidiaries of American companies. Remarkably, they were almost as large as their parent companies, striking testimony to the potential of the underdeveloped Russian market. Fred Carstensen provides detailed histories of the movement of International Harvester and Singer into this new, profitable, and somewhat forbidding territory.<br> <br> <br> <br> Describing how both sales organizations evolved in Russia, Carstensen relates their development to overall company histories, worldwide growth, changing sales strategies and structures, recruitment and training of employees, and corporate leadership in America and abroad. He finds that both firms entered the Russian market because they needed new outlets to sustain high levels of production and sales. Although there are parallels in their experiences, Carstensen identifies how the responses of the two corporations differed, reflecting the varying strategies and perceptions of company management.<br> <br> <br> <br> Together the case studies provide a test for many of the supposed qualities and patterns of Russian economic history. Contrary to accounts of the experiences of other companies, these firms found the Russian market remarkably rich, developing a level of sales that might have surpassed the American market if war had not erupted. In contrast to the standard view of foreign enterprise, neither company came to Russia because of government invitation or influence but rather because of the intrinsic attractiveness of the markets, and neither firm found the government bureaucracy graft-ridden or the customers dishonest.<br> <br> <br> <br> Carstensen shows that International Harvester and Singer Sewing Machine clearly influenced Russia in a positive way. Both trained large numbers of Russians in modern industrial and marketing procedures and both provided an extraordinary volume of credit on comparatively easy terms to encourage purchase of their products. Indeed, the success of their approach suggests that Russian economic development may have been limited not by weak aggregate demand but by the relative absence of sources of credit.<br> <br> <br> <br> Originally published in 1984.<br> <br> <br> <br> A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Case Tractors Steam to Diesel

Shows and describes restored antique Case tractors, including steam, diesel, and gasoline powered models, steam traction engines, and road working machines.

Effectv Busn Tech Presents Spcl John Deere

John Deere's Company - Volume 1 From the Steel Plow to the Tractor 1837-1927

<p>The history of Deere & Company is several stories at once. It is the saga of an American folk hero remembered as the man "who gave to the world the steel plow." John Deere's Company - Volume 1 is the story of rural and small-town America from the time eastern farmers began moving into the Midwest in the early 1800s, through the American industrial revolution of the late 19th and up to the creation of the first John Deere tractors. </p> <p>It is also the story of an uncommon family whose members for 145 years directed the destiny of one of America's oldest business firms--now the largest agricultural machinery manufacturer in the world--until the first nonfamily member, Robert Hanson, was named chief executive officer of Deere in 1982.</p> <p>The story follows the company's role in the extraordinary growth of the American agricultural economy; its role in the discovery and application of major innovations in machinery and manufacturing methods; and, finally, its role in the sharing of that technology throughout the world.</p> <p>Those roles were influenced by the Populist movement in the 19th century, by the early attempts of unions to organize the farm implement industry, and by the competitive tactics and strategies of industrial leaders whose companies battled each other for market share.</p> <p>Wayne Broehl has taken these several historic threads and woven them into this lively and absorbing historical account. The updated and revised book has been divided into two volumes, this is Volume 1.</p>

The 2009-2014 World Outlook for Attachments for Farm-Type Wheel Tractors Excluding Attachments for Tractor Chassis Shipped As Part of Front Engine Design Tractor Shovel Loader/backhoes (NEHP)

This econometric study covers the world outlook for attachments for farm-type wheel tractors excluding attachments for tractor chassis shipped as part of front engine design tractor shovel loader/backhoes (NEHP) across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for attachments for farm-type wheel tractors excluding attachments for tractor chassis shipped as part of front engine design tractor shovel loader/backhoes (NEHP). It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

The 2009-2014 World Outlook for Farm and Industrial Tractor and Implement Pneumatic Tires

This econometric study covers the world outlook for farm and industrial tractor and implement pneumatic tires across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for farm and industrial tractor and implement pneumatic tires. It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

The 2009-2014 World Outlook for Parts for Farm Wheel Tractors Excluding Parts for Tractor Chassis Shipped As Part of Front Engine Design Tractor Shovel Loader/backhoes

This econometric study covers the world outlook for parts for farm wheel tractors excluding parts for tractor chassis shipped as part of front engine design tractor shovel loader/backhoes across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for parts for farm wheel tractors excluding parts for tractor chassis shipped as part of front engine design tractor shovel loader/backhoes. It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

The Allis-Chalmers Story

Traces the history of the Allis-Chalmers Company, from its very beginning as Decker & Seville in 1847 and Gates Iron Works in 1842 to the Deutz-Allis Corp. in 1985, being concerned chiefly with tractors and farm equipment.

The Light Farm Tractor Solves the Farm Labour Problem. --

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